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Minimal Maintenance, Maximum Returns: The Business Case for Float Tanks

As the health and wellness industry continues to flourish, entrepreneurs are on the hunt for innovative investments that promise both impact and returns. Float tanks, a trending segment within wellness, are making waves. Yet, a lingering concern for many potential investors is the perceived maintenance cost of these tanks. In this article, we debunk the myths surrounding float tank maintenance and build a strong business case for their long-term durability and profitability.

Understanding the Float Tank

At its core, a float tank is a specially designed chamber filled with a solution of water and Epsom salt, maintained at skin temperature. The high salt concentration allows users to float effortlessly, offering profound relaxation and a host of mental and physical benefits.

The Maintenance Myth

One common misconception is that float tanks, given their unique setup, are maintenance-heavy. In reality, float tanks are engineered with simplicity in mind. While any machinery requires some level of upkeep, the design and functionality of float tanks streamline the process.

Reasons for Minimal Maintenance

  1. Self-Cleaning Systems: Modern float tanks are equipped with advanced filtration systems that automatically clean and sanitize the water between uses. This not only ensures a hygienic experience for users but also minimizes manual cleaning efforts.
  2. High Salinity Environment: The Epsom salt concentration is naturally hostile to bacteria and pathogens, reducing the need for frequent chemical treatments.
  3. Durable Materials: Most float tanks are constructed from materials resistant to corrosion and wear-and-tear, ensuring longevity.
  4. Predictable Costs: Routine maintenance costs (like replacing filters or adding water and salt) are predictable and can be factored into monthly operational budgets with ease.

The Profitability Aspect

  1. High Return on Investment (ROI): While the initial investment in float tanks might seem substantial, the potential for ROI is compelling. With the rising popularity of float therapy, businesses can charge premium prices for sessions, ensuring a swift payback period.
  2. Diverse Revenue Streams: Beyond standard float sessions, businesses can offer memberships, package deals, and complementary services, such as massage or meditation classes, increasing revenue potential.
  3. Loyal Customer Base: Due to the unique benefits of float therapy, many users become regulars, ensuring a consistent revenue stream.
  4. Low Overheads: Apart from routine maintenance, float tank businesses don’t necessitate large staff numbers or vast inventories, further improving profitability.

Incorporating Float Tanks into Existing Businesses

If setting up a dedicated float centre seems daunting, another viable strategy is incorporating float tanks into existing wellness businesses. Gyms, spas, and wellness centres can introduce float therapy as an additional service, tapping into their existing customer base while offering a novel experience.


The business case for float tanks is robust. With minimal maintenance requirements and high potential returns, they emerge as a lucrative investment opportunity in the thriving wellness industry. As with any venture, due diligence, thorough market research, and understanding the local demand are crucial. Yet, for those willing to take the plunge, the waters of floatation therapy  business are both calming and rewarding.

Exo float tanks are trusted globally by float centres, spas, hotels, sports institutes and medical facilities. Designed for ease of installation, operation, and maintenance, the Exo float tank is constructed from premium materials and showcases the leading edge of float technology. 

Equipped with remote assistance, thorough filtration, and advanced UV sterilisation, the Exo tank is the benchmark for hygiene and functionality in the market. Interested in learning more? Speak to an expert or get a custom quote today, our team is on hand to help.

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